im Sonny
I lead branded content from idea to delivery.
Less talk. More craft.
im Sonny
I lead branded content from idea to delivery.
Less talk. More craft.
im Sonny
I lead branded content from idea to delivery.
Less talk. More craft.
chào
안녕
hola
salut
hello
reel
Play reel
reel
Play reel
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Play reel
“The best work happens when the idea survives every step of production. It's my job to protect the idea.”
“The best work happens when the idea survives every step of production. It's my job to protect the idea.”
“The best work happens when the idea survives every step of production. It's my job to protect the idea.”
— Sonny tu
— Sonny tu
— Sonny tu
I’m an Integrated Creative Producer with a foundation in live production and data science. That background allows me to lead creative work while understanding the technical, operational, and strategic realities behind it.
The result? Better decisions, fewer revisions, and work that holds up concept to final delivery.
I’m an Integrated Creative Producer with a foundation in live production and data science. That background allows me to lead creative work while understanding the technical, operational, and strategic realities behind it.
The result? Better decisions, fewer revisions, and work that holds up concept to final delivery.
I’m an Integrated Creative Producer with a foundation in live production and data science. That background allows me to lead creative work while understanding the technical, operational, and strategic realities behind it.
The result? Better decisions, fewer revisions, and work that holds up concept to final delivery.
MY
WORK
Creative Direction
So Fun Tour presented by Deep Eddy Vodka & Sofar Sounds
Sofar Sounds came to me with a big idea but little clarity on how to realize it. I began by rethinking their framework and leaning into the intimate experience people come to love them for.
An independently produced content series designed to validate whether end-to-end production, strategy, and execution could perform at scale using limited budget and resources.
An independently produced content series designed to validate whether end-to-end production, strategy, and execution could perform at scale using limited budget and resources.
An independently produced content series designed to validate whether end-to-end production, strategy, and execution could perform at scale using limited budget and resources.
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+0M
+0M
+0M
+0M
+0M
Impressions
Impressions
Impressions
yes, really
yes, really
yes, really
+0K
+0K
+0K
+0K
+0K
+0K
Unique Viewers
Unique Viewers
Unique Viewers
hungry and engaged
hungry and engaged
hungry and engaged
0%
0%
0%
0%
0%
0%
Retention
Retention
Retention
but we can do better…
but we can do better…
but we can do better…
