Sonny Tu

Creative Producer in Washington, DC, documenting live events and experiences as stories built to perform.

Sonny checking camerasSonny checking camerasMade From Craft · Director
Team, Front of houseTeam, Front of houseMade From Craft · Director
In the kitchenIn the kitchenMade From Craft · Director
Set up, before doors - BostonSet up, before doors - BostonSofar Sounds · Video Director
Neil Frances, Artist - InterviewNeil Frances, Artist - InterviewSofar Sounds · Video Director
Bò sốt tiêu, development plateBò sốt tiêu, development plateBò Bảy Món · Producer, Director
Bánh hỏi, development plateBánh hỏi, development plateBò Bảy Món · Producer, Director
Flavours, styledFlavours, styledSofar Sounds · Video Director
Vodka was hereVodka was hereSofar Sounds · Video Director
The human vending machineThe human vending machineSofar Sounds · Video Director
A vintage green GMC pickup fitted out as a Deep Eddy Vodka bar, parked outside the venueThe truckSofar Sounds · Video Director
Truck, water on tapTruck, water on tapSofar Sounds · Video Director
A hand passing a Deep Eddy cup through a curtained serving windowCup, windowSofar Sounds · Video Director
Neon Liquor, after darkNeon Liquor, after darkSofar Sounds · Video Director
The noodle barThe noodle barBò Bảy Món · Producer, Director
Neil Frances, Artist - PerformanceNeil Frances, Artist - PerformanceSofar Sounds · Video Director
MisterWives, Artist - PerformanceMisterWives, Artist - PerformanceSofar Sounds · Video Director
Dawes, Artist - PerformanceDawes, Artist - PerformanceSofar Sounds · Video DirectorFilm
Set up, before doors - MiamiSet up, before doors - MiamiSofar Sounds · Video Director
Set up, Outdoors - NashvilleSet up, Outdoors - NashvilleSofar Sounds · Video Director

Select work, by the numbers

01What I do

  • Documentary series

    Finding the subject, building the format, shooting it and getting it seen.

    Made From Craft

  • Branded film series

    One film format carried across cities, venues and brands without losing the thread.

    Sofar Sounds

  • Live events and experiences

    The concept, the menu, the campaign and the night itself.

    Bò Bảy Món

  • Pre-production systems

    Boards, shot lists and the canvas built to run them.

    Shotwright

02What they said

“This was the largest ROI we've had on any experience like this. It was more enjoyable and natural than anything we've done before.”
Hai Le · Owner, PhoXotic · Michelin Bib Gourmandon Made From Craft

Worked with

  • Visa
  • OpenAI
  • Foot Locker
  • Costa Coffee
  • The Washington Times
  • Visit Seattle
  • Destination Toronto
  • Destination DC
  • Deep Eddy Vodka
  • Sofar Sounds