Made From Craft
Made From Craft
Made From Craft
Year
2025
Year
2025
Year
2025
Type
Director & Executive Producer
Type
Director & Executive Producer
Type
Director & Executive Producer
Timeframe
Ongoing
Timeframe
Ongoing
Timeframe
Ongoing
Overview
Overview
Overview
I created a docuseries centered on chefs as people, not just their food. Using genuine conversation, strong visuals and intentional pacing, I built something that feels like a real connection that most people wouldn't have access to.
The goal was to shift how people see restaurants through authentic storytelling and human connection.
I created a docuseries centered on chefs as people, not just their food. Using genuine conversation, strong visuals and intentional pacing, I built something that feels like a real connection that most people wouldn't have access to.
The goal was to shift how people see restaurants through authentic storytelling and human connection.
I created a docuseries centered on chefs as people, not just their food. Using genuine conversation, strong visuals and intentional pacing, I built something that feels like a real connection that most people wouldn't have access to.
The goal was to shift how people see restaurants through authentic storytelling and human connection.
/01
/01
/01
Challenge
Challenge
Challenge
Launching an independent documentary series without existing audience, funding, or industry connections meant building credibility from scratch. I developed a production model that was both sustainable and scalable while maintaining the editorial integrity and production quality that would attract both viewers and brand partners.
Additionally, positioning philosophical chef interviews as compelling content in a saturated food media landscape required a clear creative differentiation and execution across episodes to prove the concept's viability.
Launching an independent documentary series without existing audience, funding, or industry connections meant building credibility from scratch. I developed a production model that was both sustainable and scalable while maintaining the editorial integrity and production quality that would attract both viewers and brand partners.
Additionally, positioning philosophical chef interviews as compelling content in a saturated food media landscape required a clear creative differentiation and execution across episodes to prove the concept's viability.
Launching an independent documentary series without existing audience, funding, or industry connections meant building credibility from scratch. I developed a production model that was both sustainable and scalable while maintaining the editorial integrity and production quality that would attract both viewers and brand partners.
Additionally, positioning philosophical chef interviews as compelling content in a saturated food media landscape required a clear creative differentiation and execution across episodes to prove the concept's viability.
/02
/02
/02
Approach
Approach
Approach
Each episode starts with deep research into the chef's background, philosophy, and vision—creating scripts that felt like natural conversations rather than interviews. Visually, I invest in quality cinematography and intentional pacing that matches the intimacy of the dialogue while attracting sponsors. This combination of creative rigor and strategic positioning establishes the series as a credible platform for both storytelling and partnership while growing organically.
Each episode starts with deep research into the chef's background, philosophy, and vision—creating scripts that felt like natural conversations rather than interviews. Visually, I invest in quality cinematography and intentional pacing that matches the intimacy of the dialogue while attracting sponsors. This combination of creative rigor and strategic positioning establishes the series as a credible platform for both storytelling and partnership while growing organically.
Each episode starts with deep research into the chef's background, philosophy, and vision—creating scripts that felt like natural conversations rather than interviews. Visually, I invest in quality cinematography and intentional pacing that matches the intimacy of the dialogue while attracting sponsors. This combination of creative rigor and strategic positioning establishes the series as a credible platform for both storytelling and partnership while growing organically.
/03
/03
/03
Results
Results
Results
The pilot generated awareness for the featured restaurant and increased their sales.
The pilot generated awareness for the featured restaurant and increased their sales.
The pilot generated awareness for the featured restaurant and increased their sales.
Views
+100K
+100K
Impressions
+1.3M
+1.3M
/04
/04
/04
What started as a vision to center chefs as the protagonists of their own stories has become proof that audiences crave authenticity over aesthetics. By prioritizing genuine conversation and human connection, I've created something that transcends the typical food media format—a platform where restaurants' subsequent Michelin nominations and James Beard recognition feel like natural extensions of the stories we told. The real success isn't measured in views alone, but in having built a sustainable model to keep telling these stories while creating meaningful partnerships with brands that understand the power of authentic narrative.
What started as a vision to center chefs as the protagonists of their own stories has become proof that audiences crave authenticity over aesthetics. By prioritizing genuine conversation and human connection, I've created something that transcends the typical food media format—a platform where restaurants' subsequent Michelin nominations and James Beard recognition feel like natural extensions of the stories we told. The real success isn't measured in views alone, but in having built a sustainable model to keep telling these stories while creating meaningful partnerships with brands that understand the power of authentic narrative.
What started as a vision to center chefs as the protagonists of their own stories has become proof that audiences crave authenticity over aesthetics. By prioritizing genuine conversation and human connection, I've created something that transcends the typical food media format—a platform where restaurants' subsequent Michelin nominations and James Beard recognition feel like natural extensions of the stories we told. The real success isn't measured in views alone, but in having built a sustainable model to keep telling these stories while creating meaningful partnerships with brands that understand the power of authentic narrative.
Director and Executive Producer
Sonny
Director and Executive Producer
Sonny
Director and Executive Producer
Sonny