Vodka & Music = Fun
We set out with a clear goal: to boost brand awareness and create genuine connections with a younger, urban crowd. By combining two things they love—live music and craft cocktails—we aimed to create a one-of-a-kind experience that would make the brand unforgettable.
Shaking Things Up
- Tour Planning: Over several months, we traveled to 6 major cities, carefully tailoring each event to reflect the local vibe. We worked closely with local venues and artists, ensuring that every event felt unique and connected to the community.
- Brand Integration: The brand was woven into every detail, from the custom cocktail menus to the interactive photo booths where people could share their experiences online. The goal was to make the brand feel like a natural part of the night.
- Live Music: We brought in a mix of indie bands and emerging artists to create the perfect soundtrack for each event reflecting the brands' personality—energetic, sophisticated, and just a little bit edgy.
- Mixology Experience: Expert mixologists crafted signature cocktails using the vodka, with each city offering a unique drink inspired by local flavors. This not only personalized the experience but also made it something people would remember long after the event.
My Contributions
As the Director of Video, I was responsible for shaping the visual identity of the entire 6-month campaign. My contributions were key in capturing the energy and excitement of each event, ensuring that the visuals not only matched but enhanced the overall brand experience.
Contributions:
- Creative Direction: I oversaw all video production aspects, from pre-production through post. This included working with a talented team of videographers and editors to create visually stunning content that reflected the brand’s vibrant and sophisticated personality.
- Event Visuals: I directed the filming of each event, focusing on capturing the live music performances, cocktail creations, and attendee interactions. Every shot was designed to tell a story, showcasing the seamless blend of music and mixology in a way that would resonate with the audience.
- Branded Content: I ensured that all video content was consistent with the brand’s messaging and visual guidelines. This included promotional videos, social media clips, and recap videos that were distributed across various channels to maintain engagement throughout the campaign.
- Post-Event Engagement: My team and I produced high-quality recap videos that not only served as promotional material but also kept the momentum of the campaign alive long after each event concluded. These videos were key in generating continued social media buzz and maintaining consumer interest.
Stirring Success
- Increased Brand Awareness: The campaign was a success, significantly boosting the brand’s visibility in key markets. Social media was buzzing with mentions, and the events received plenty of positive press.
- Consumer Engagement: People were genuinely engaged, sharing their experiences on social media and interacting with the brand in meaningful ways.
