Vodka & Music = Fun

We set out with a clear goal: to boost brand awareness and create genuine connections with a younger, urban crowd. By combining two things they love—live music and craft cocktails—we aimed to create a one-of-a-kind experience that would make the brand unforgettable.

Shaking Things Up

• Tour Planning: Over several months, we traveled to 6 major cities, carefully tailoring each event to reflect the local vibe. We worked closely with local venues and artists, ensuring that every event felt unique and connected to the community.
• Brand Integration: The brand was woven into every detail, from the custom cocktail menus to the interactive photo booths where people could share their experiences online. The goal was to make the brand feel like a natural part of the night.
• Live Music: We brought in a mix of indie bands and emerging artists to create the perfect soundtrack for each event reflecting the brands' personality—energetic, sophisticated, and just a little bit edgy.
• Mixology Experience: Expert mixologists crafted signature cocktails using the vodka, with each city offering a unique drink inspired by local flavors. This not only personalized the experience but also made it something people would remember long after the event.