Science of Reading with AI
The mission was twofold: to demonstrate the effectiveness of the AI-driven tool in improving student outcomes in reading comprehension, and to build strong partnerships with schools by educating stakeholders on how to best utilize the technology. We crafted a campaign that combined compelling storytelling with data-driven results, ensuring that the message resonated with both educators and decision-makers. By focusing on real-world examples and success stories, we aimed to build trust and encourage adoption across school districts.
Coding Success
- Content Creation: We produced a series of videos, case studies, and testimonials that highlighted how the AI-powered product was being used in classrooms. These materials featured real teachers and students, providing authentic insights into how the tool was making a difference.
- Workshops and Webinars: To further engage educators, we organized workshops and webinars where teachers could learn about the product firsthand. These sessions provided practical tips on integrating the tool into their curriculum and demonstrated how it could save time while enhancing student outcomes.
- Targeted Outreach: We tailored our outreach efforts to meet the specific needs of each district, ensuring that the content addressed the unique challenges and goals of the schools. By personalizing our approach, we were able to build stronger relationships and increase buy-in from stakeholders.
Building the Future
- Improved Student Outcomes: The impact was significant—students who used the AI-powered tool for just 30 minutes a day saw a 30% increase in reading comprehension. This measurable improvement helped validate the effectiveness of the product and encouraged broader adoption.
- Revenue Growth: Our efforts contributed to the company’s impressive revenue growth, with over $10M generated through partnerships with school districts. This success underscored the value of the product and the effectiveness of the campaign in driving both educational and business outcomes.
